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Global Market research industry
Statistical Chart
https://esomar.org/global-market-research-report?utm_source=chatgpt.com https://www.statista.com/topics/1293/market-research/?utm_source=chatgpt.com https://www.statista.com/statistics/452234/global-spending-on-market-research-by-type-of-survey/ https://www.ibisworld.com/
Technology advancements and increased demand for data-driven analytics have been the major factors that contribute to the growth of the global market research industry from 2017 all the way to 2024. It has increased its revenue to somewhere around $78 billion back in 2017 until it reached $130 billion in 2023. According to the standing projections for 2024, annual industry incomes will reach $140 billion.
This is a result of adapting digital methodologies in the marketplace and growing consumer behavior importance in a fast-changing industry development landscape.
Regional Features: The United States holds the forefront of the market research sector with $48 billion, followed by the United Kingdom at $9.1 billion and China at $2.88 billion.
Methodological Trends: The most developed services in online and mobile quantitative research surpassed the rates of 2022 by 35 percent.
The global market research industry has experienced substantial growth from 2017 and 2024, with revenues increasing to about $140 billion from the $78 billion it was. Technology innovation and the heightened demand for consumer insights continue to drive this growth. The primary market is still the United States, and online/mobile quantitative research services have now gained near significance.
