A complete data analysis for Apple Inc. for the period of 2024 to 2025 cannot be provided, as financial data for this timeframe is either historical (for 2024) or, for much of 2025, still in the future or in-progress.
However, based on Apple's officially released financial reports and analyst projections, a comprehensive overview of the company's performance for this period can be compiled and analyzed.
Apple's fiscal year 2024 ended on September 28, 2024. The company reported strong performance, with an increase in total revenue and earnings per share.
Total Revenue: Apple's total net sales for fiscal year 2024 reached approximately $391.04 billion, an increase from the $383.29 billion reported in the previous fiscal year.
Operating Income: The company's operating income for the year was around $123.22 billion, demonstrating a solid increase from fiscal year 2023.
Net Income: Net income was approximately $93.74 billion for the full year.
Performance by Product and Service Category:
Services: The Services segment was a key growth driver, with revenue reaching a new all-time high of $96.17 billion, up from $85.20 billion in FY23. This growth highlights Apple's successful shift toward a subscription-based revenue model.
iPhone: iPhone revenue remained relatively stable, with sales of approximately $201.18 billion, a slight increase from the previous year's $200.58 billion.
Other Products: Performance in other product categories was mixed, with Mac and iPad showing modest growth, while Wearables, Home and Accessories saw a decline.
Apple's fiscal year 2025 is currently underway. Analysis for this period relies on the quarterly reports released so far and forward-looking statements from the company and financial analysts.
Q1 2025 Results (ended December 30, 2024):
Total Revenue: Apple reported a record-breaking quarterly revenue of $124.30 billion, showing an increase of nearly 4% year-over-year. This beat both company guidance and analyst expectations.
Services: The Services segment continued its strong growth trajectory, with revenue rising by 14% to $26.34 billion.
Products: While iPhone sales declined slightly year-over-year, the company saw significant growth in Mac (+15%) and iPad (+15%) sales.
Q2 2025 Results (ended March 30, 2025):
Total Revenue: The company reported revenue of $95.35 billion, a solid increase year-over-year, driven primarily by services and products.
Services: The Services segment maintained double-digit growth, increasing by 12%.
Products: iPhone sales saw a modest increase of 2%, while Mac and iPad showed robust growth.
Q3 2025 Results (ended June 28, 2025):
Total Revenue: Revenue for the quarter was $94.03 billion, marking a 10% year-over-year increase.
Services: Services revenue continued to be a standout performer, increasing by 13% to a record $27.42 billion.
Products: iPhone revenue grew by 13%, while Mac and iPad revenue also saw double-digit growth.
Key Trends and Strategic Developments for 2025:
Services as a Pillar of Growth: The Services segment, which includes the App Store, Apple Music, and iCloud, has consistently outperformed other segments and is a primary driver of the company's profitability and long-term stability.
Geopolitical and Tariff Concerns: CEO Tim Cook has publicly acknowledged the impact of tariffs, with the company absorbing significant costs in Q3 2025 and expecting further hits in the future. This highlights the ongoing challenge of global trade tensions.
Investment in AI: Apple has significantly increased its investment in AI, with new features expected to roll out throughout 2025. This strategy is critical for the company to compete with other tech giants and stimulate new product demand.
Analyst Outlook: The majority of analysts have a "Buy" or "Strong Buy" rating for Apple's stock, with consensus forecasts for a strong finish to fiscal year 2025 and continued growth into 2026. The average price target for the stock is around $242.00, with a high of $280.00 and a low of $180.00.