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Cosmetics Industry In United-States
Statistical Chart
https://data.census.gov/profile?q=44612%3A+Cosmetics%2C+beauty+supplies%2C+and+perfume+stores https://www.census.gov/topics/employment/industry-occupation/data.html https://www.census.gov/naics/?details=44612&input=44612&year=2007
U.S. Cosmetics Industry Trends 2024: Key Insights into Skincare, Makeup, and E-commerce
The U.S. cosmetics industry saw significant expansion and transformation throughout 2024, reaching a total market size of $109.8 billion, a remarkable increase of 7.7% yearly. This was mainly due to the high rates of growth in crucial segments like suncare, skin care, and hair care, among others. However, skin care continued to hold the largest share, with a valuation of approximately $27.79 billion, making it the most popular segment among consumers.
In the United States, Sephora leads the beauty brands, outperforming other major competitors—including L'Oréal and Rare Beauty. E-commerce has played a crucial role in the sector's expansion, as online sales have significantly contributed to the overall market growth. As of March 2024, Ulta Beauty, a major player in the spa and beauty products industry, had approximately 30.4 million monthly visitors on its website. This high consumer appeal on the platform has given Ulta Beauty a strong online presence, enabling its brick-and-mortar stores to either match or surpass their competitors.
From 2025 to 2029, steady growth is likely to be registered for the U.S. cosmetics market, with a CAGR expected to hover around 3.43%, which will eventually put the market at a value of $23.78 billion in 2029. We attribute the continued growth in the U.S. cosmetics market to the diversification of consumer habits, advancements in item development, and increased engagement through online activities via e-commerce media. These recent developments demonstrate the dynamic and evolving nature of the U.S. cosmetics industry, as it adapts to changing consumer demand and maintains its leadership position in the global beauty market.
In 2024, L'Oréal achieved remarkable success as a global leader in the beauty industry, generating an annual income of over $44.84 billion through its excellence in the industry, a wide range of merchandise, and a strong market presence. The 24 L'Oréal marketing strategy is a well-crafted idiom with a rich functional grammar, setting a shining example for other company managers to aspire to. In terms of social media, integrated marketing communication exhibits a heightened level of interactivity and optimization. They certainly achieve a very unique buying experience through their unique use of AR and AI technologies. So, taking only one. "Trying on" features while purchasing these products around the globe pushes one's ego and spirit-consciousness to the limit. L'Oréal designs every product to cater to the diverse market, making it challenging to understand how they fit into this strategy.
It seems that the cosmetics industry in the United States has been growing and adjusting according to consumer needs. Demand for skin care, sun care, and hair care products is strong, and this consumer behavior is in line with industry growth. Skincare is the largest product segment, with a $27.79 billion value, reflecting the wellness and self-care trend among consumers.
Leading the market are Sephora, L'Oréal Paris, and brands famed for catering to the high-end consumer. Simultaneously, with the advent of digital transformation and e-commerce, Ulta Beauty is revolutionizing the way consumers shop for beauty products by offering unique shopping experiences. However, the industry needs to consistently adjust to consumer innovation in product offerings, boost online engagement, and adapt to shifting consumer preferences. Therefore, this ensures the industry's continued relevance as a source of innovation in the global beauty market.
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