The non-alcoholic beverages market is one of the most vibrant and rapidly expanding in the world. It encompasses a multitude of drinks, including soft drinks, bottled water, juices, ready-to-drink tea and coffee, and even functional beverages. It is all about health-conscious consumers, novel products, and higher spending power. In addition to these other elements, it is worthwhile to mention that the industry perceives an evolution due to such factors as sustainability, nature, and organic products.
How big is the non-alcoholic beverages market? It’s worth $1.3 trillion (2024), and it’s growing with a compound annual growth rate (CAGR) projected to be 6.8% from 2024 to 2030. Factors such as heightened levels of urbanization, expanding middle-class populations, and health and wellness enhancement facilitate global changes in the market.
The non-alcoholic beverages market is one of the most vibrant and rapidly expanding in the world. It encompasses a multitude of drinks, including soft drinks, bottled water, juices, ready-to-drink tea and coffee, and even functional beverages. It is all about health-conscious consumers, novel products, and higher spending power. In addition to these other elements, it is worthwhile to mention that the industry perceives an evolution due to such factors as sustainability, nature, and organic products.
How big is the non-alcoholic beverages market? It’s worth $1.3 trillion (2024), and it’s growing with a compound annual growth rate (CAGR) projected to be 6.8% from 2024 to 2030. Factors such as heightened levels of urbanization, expanding middle-class populations, and health and wellness enhancement facilitate global changes in the market.
The non-alcoholic beverages industry refers to the processes of manufacturing, supplying, and promoting drinks devoid of any alcohol content. This category encompasses a wide range of products designed to cater to a diverse range of existing consumers, some of whom prioritize healthy drinks, while others seek out tastier and occasionally more indulgent options.
1. Carbonated Beverages: Examples of such products are sodas, flavored sparkling water, and tonic water.
2. Still or Effervescent Water: Plain, fizzy, or flavored water.
3. Fruit and Vegetable Juices: With special types like organic and cold-pressed
4. Drinks Based on Milk: Milkshakes, yogurt drinks with various flavors of milk.
5. Plant-based beverages: almond milk, soy milk, coconut, and oat milk drinks.
6. Functional drinks: Drinks with additional benefits, like energy drinks, probiotic drinks, or vitamin waters, will continue to function.
7. Beverages that are Hot: Beverages like tea, coffee, or various herbal teas.
1. Health Benefit Ingredients: An increase in demand for beverages that are health-beneficial.
2. Constructing Functional Beverages: There is a growing demand for functional beverages, that is, beverages that, besides quenching thirst and providing calories, also contain nutrients and other components beneficial for health.
3. Environmental Concerns: A trend towards the production of environmentally friendly product packages, such as biodegradable product packages, and reduction of energy consumption in the process of production, for example.
4. Growth in E-Commerce: An Upward Trend in Sales Purchases of Non-Alcoholic Products—This category explores the upward trend of purchasing non-alcoholic products in the online market.
5. Innovation for Taste: Flavors and mixtures that are quite unusual, such as those of strange and unique fruits and spices, are entering the market.
6. Replacements of alcohol: Alcohol-free beer, wines, and cocktails for this audience are already available on the market.
- Health and Wellbeing: There is a growing demand for beverages with lower sugar content, natural ingredients, or functional features.
- Eco-friendliness power: The increase in the consumption of products that are environmentally friendly by both consumers and the amount of different media reports.
- Saving Grace in Little Luxuries: Reasons for consumption of more expensive, premium-quality, organic, and creative products.
- Personalization: Expansion of vending machines with different kinds of drinks and ‘build your own’ concept in online stores.
- Globalization: Increase in popularity of drinks like kimchi (Korean) or matcha (Japanese) due to cultural factors.
1. By Product Type: Carbonated, juices, water, dairy, plant-based, functional, and ready-to-drink, so-called RTD.
2. By Distribution Channel: Hypermarkets & supermarkets, convenience stores, online stores, and specialized shops.
3. By Consumer Demographics: Young, health-oriented, and upper-class consumers.
4. By Region: For this target market, the region includes NA, Europe, Asia, L.A., and MEA.
1. The Coca-Cola Corporation is one of the most recognized beverage companies in the world, operating with world-renowned brands in sodas, juices, and waters.
2. PepsiCo Incorporation: It is renowned for its diverse range of brands, including Gatorade, Tropicana, and Aquafina.
3. Nestle S.A.: Is a major contributor to the water beverage category, mainly focusing on bottled water, coffee, and dairy.
4. Danone S.A.: It focuses on plant-based and functional drugs for health.
5. Red Bull Europe GmbH: The business of the company covers ‘energy drinks’ on a global basis.
6. Starbucks Company: It is in the business of ready-to-drink coffee and tea.