The demographics industry is a market described by some experts as the study and use of the present population in order to make business, economic, policy, and other decisions. This market consists of submarkets such as consumer demographics, workforce demographics, health demographics, and many others. The demographic data is also useful for governments, companies, and research institutes for their projection purposes, market analysis purposes, and strategy preparation.
In 2023, the world population was approximately 8 billion.
The age of people across the globe, on average, is about 30.4 years, though it differs from area to area.
The urbanization that has taken place in the last century shows that more than 57% of the population of the world lives in cities.
The percentage of the total population aged 15-64, which is the ‘economic dependent’
This represents approximately 65% of the global population.
There is a rise in the old person's share in the populations of many countries, especially Japan, Germany, or Italy, including more than 20% of the persons aged 65 years and over.
The demographics industry is a market described by some experts as the study and use of the present population in order to make business, economic, policy, and other decisions. This market consists of submarkets such as consumer demographics, workforce demographics, health demographics, and many others. The demographic data is also useful for governments, companies, and research institutes for their projection purposes, market analysis purposes, and strategy preparation.
In 2023, the world population was approximately 8 billion.
The age of people across the globe, on average, is about 30.4 years, though it differs from area to area.
The urbanization that has taken place in the last century shows that more than 57% of the population of the world lives in cities.
The percentage of the total population aged 15-64, which is the ‘economic dependent’
This represents approximately 65% of the global population.
There is a rise in the old person's share in the populations of many countries, especially Japan, Germany, or Italy, including more than 20% of the persons aged 65 years and over.
Demography is the study of population and its characteristics. Analysis of demographic patterns involves understanding population dynamics, identifying and explaining trends and changes, and formulating and implementing programs. Its components include government census offices, commercial market research agencies, data processing firms that work on big data, and consulting firms that mainly deal with demographic issues. The market is certainly one of the sources of business decisions, public policies, and economic development.
1. Demographical Structure by Age and Gender (A & G) Group: Measure of distribution of population by age and gender.
2. By Geographical Location: Differences and networks between urban or rural areas and those inside and outside of migration.
3. Depending on the Levels of Income: Socio-economic class analysis—proportion of population by level of income.
4. Depending on the Levels of Education: Levels of literacy among the population, proportion of highly educated ones among the population.
5. Ethnic and Cultural Backgrounds This refers to contained ethnic groups, language, and cultural combinations.
6. Activity/Occupation: Working levels in lateral-static sectoral occupations
7. Domestic Relations: Family compositions, marriage unions, and residential arrangements.
AI & Big Data in the Context of Demographic Information: The use of artificial intelligence allows companies to carry out statistical projections of the population.
ContextualUsing demographic data, businesses can micro-target customers effectively.
Aspects of Ageing: Services for the elderly and saving for the future are becoming more popular.
Socially Responsible Urban Development: Authorities make use of demographics for the construction of smart cities.
Telework and Digital Mobility: The trend of working from a distance is making a lot of changes in how the office spaces are used within a company.
We observe that markets are shifting away from the baby boomers and even the generation X to the younger age group of millennials and Gen Z, making them the largest spenders.
As aging populations continue to increase, they also increase demand for health services around the world.
Urbanization in the middle class in emerging markets rises up very rapidly.
As countries' migration mobility increases, so do their labor market distribution and economic growth patterns.
Goggin (2012) defines 'virtual demography' as media usage and a broader digital culture.
The demographic data market can be divided into categories such as data sources, industry applications, and technology tools.
1. Categorized by Data Sources:
- GI Data
- Households and Business Surveys
- Data from social networks
- Data on expenditure (financial and consumer)
2. Categorized by industry use:
- Consumer and Retail Studies
- Public Policy and State Planning
- Life Sciences
- Financial Services and Investments
- Digital Advertising
3. Categorized by Technology:
- Artificial intelligence and machine learning
- Geospatial Technologies (GIS)
- Business Intelligence & Analytics
- Cloud Computing & Data Centers (CDCs)
Nielsen InSen Inc. offers services related to information on media consumption and customer demographics.
Ltd.: Offers rational marketing solutions, turning data about customers into golden opportunities for companies.
Statista GmbH: Provides insights into various verticals thanks to the increasing demographic statistics.
Pew Center for Research on People & Society: Conducts research on society and demographics, as stated on its website.
United States Census Bureau: Contains important demographic statistics for the population.