Cosmetics and personal care products aim to help maintain a clean, attractive, and well-maintained appearance. Included in these are cosmetics, skincare products, soaps and shampoos, perfumes, etc. With the growing awareness of health practices, shifting consumer habits, and the enhancement and digitization of product development, the pattern of growth in the cosmetics and personal industries has changed.
The demand for this market has been attributed to factors such as the rise in health awareness amongst the customers, as well as the use of modern technology in the new product development and new products riding on the wave of the social media marketing aided by the beauty bloggers and makeup artists. These include skin care products that formed the major part of the market share, followed by hair care products and makeup.
Cosmetics and personal care products aim to help maintain a clean, attractive, and well-maintained appearance. Included in these are cosmetics, skincare products, soaps and shampoos, perfumes, etc. With the growing awareness of health practices, shifting consumer habits, and the enhancement and digitization of product development, the pattern of growth in the cosmetics and personal industries has changed.
The demand for this market has been attributed to factors such as the rise in health awareness amongst the customers, as well as the use of modern technology in the new product development and new products riding on the wave of the social media marketing aided by the beauty bloggers and makeup artists. These include skin care products that formed the major part of the market share, followed by hair care products and makeup.
The cosmetics and personal care industry encompasses activities of manufacturing, distributing, and selling commodities that help improve one’s hygiene, grooming, or, in essence, appearance. The industry is both in the luxury and mass sectors, where it has essentials and non-essentials in them.
1. Skin Care:
- Facial cleansers
- Facial scrubs
- Moisturizer creams
- Anti-aging products
2. Hair Care:
- Soapless soaps (baby shampoos)
- Soapless scalp cleansers (conditioners)
- Hair pick-me-ups (hair oils)
- Locks and twists gels (hair styling gels)
3. *Cosmetic Make
–up*:
- Eye shadows and eyeliners
- Lip glosses or lipsticks
- Powders for the face
4. Scents and perfumes:
- Scents
- Body mists
5. Personal Care:
- Body cleansers
- Antiperspirants
- Mouth hygiene products
6. Eco and Natural:
- Herbal-based makeups
- Recyclable containers
1. Demand for Integrated Green Products and Clean Beauty Practices: This refers to, in simple terms, the rise in demand for products that do not have chemicals and are not tested on animals.
2. Expansion of E-commerce: Online transactions are taking more of the total sales due to their convenience and diverse offerings.
3. Switch to personalization: There are increasing options in beauty, such as the ability to use one’s skin tone to choose their products.
4. High-priced products: An increase in the market for lavish cosmetics, especially in the developing countries.
5. Diversity: Efforts have been made to expand the product range to accommodate an array of users, particularly with respect to different shades and complexions.
- Natural and Eco-friendly Affirmative Action: Over half of all customers will actively seek out natural and non-toxic products.*
- Social Media Influence: The advent of beauty YouTubers/social media and makeup tutorial videos helps in deciding what to buy, with Instagram and TikTok being important.
- Male Grooming: The market for male grooming is on the rise with the introduction of products like beard oils and skincare.
- Sustainability Concerns: Brands are now making eco-friendly and animal cruelty options more available to suit the consumer’s worldview.
- Technological Improvements: Beauty tech includes, for example, AI-based skin diagnosis and more customized beauty offerings.
In the following, the division of the cosmetics and personal care market can be found:
1. Product Segmentation:
- Skin care
- Hair care
- Cosmetics
- Perfumes and aftershaves/aftershave lotions
- Toilet and sanitary products
2. Channels of Distribution:
- Hypermarkets and supermarkets
- Department Stores
- E-commerce
- Chemists or drugstores
3. Consumer Group:
- Women
- Men
- Both sexes
4. Geographical Region:
- America
- Europe
- Asia Pacific
- Latin America
- The Middle East and Africa
1. L’Oreal: Among the most diverse of brand portfolios in the world, featuring brands such as Garnier along with Lancome.
2. Estée Lauder: The company is known for luxury products manufactured under a variety of brands, including MAC and Clinique.
3. P&G: Has a number of personal care brands such as Olay and Pantene.
4. Unilever: A big conglomerate with its stable of Dove, Vaseline, and Axe.
5. Shiseido: Japanese, globally-oriented cosmetics brand.
6. Beiersdorf: Conglomerate specializing in brands such as Nivea and Eucerin.
7. Coty Inc.: Specializes in fragrances, skin care, and cosmetics and owns brands such as CoverGirl and Rimmel.