The alcoholic beverages industry is multifaceted and growing, and it has had an important contribution to the world’s economy since time immemorial. The industry entails products that cover beer, wines, spirits, and ready-made cocktails, among many others. Today, the consumption of alcohol is undergoing a shift, with worldwide sales of drinkable alcohol expected to reach $1.5 trillion by the end of 2024. The most widespread factors are enhancement in products, growth of consumer needs, and modification of social habits.
Asia-Pacific leads the market in volume consumption, while North America and Europe dominate in premiumization. Rising economies in Africa and Latin America have shown brisk progress with improving income levels and young populations in the market.
Experts predict that the global market for alcoholic beverages will grow at a compound annual growth rate (CAGR) of approximately 4.5% from 2023 to 2030, based on market segmentation. Some of the major drivers include:
1. Premiumization: A growing number of consumers are choosing to consume more expensive and crafted drinks, thereby enhancing the market value.
2. Urbanization: Projections show an increase in urban dwellers possessing higher disposable income, hence increasing consumption expenditure.
3. Innovation: The introduction of new products, particularly in the low- and no-alcohol category, is drawing consumers who are adopting a healthier lifestyle.
4. E-commerce: The e-commerce strategy has enhanced access to the market.
The alcoholic beverages industry is multifaceted and growing, and it has had an important contribution to the world’s economy since time immemorial. The industry entails products that cover beer, wines, spirits, and ready-made cocktails, among many others. Today, the consumption of alcohol is undergoing a shift, with worldwide sales of drinkable alcohol expected to reach $1.5 trillion by the end of 2024. The most widespread factors are enhancement in products, growth of consumer needs, and modification of social habits.
Asia-Pacific leads the market in volume consumption, while North America and Europe dominate in premiumization. Rising economies in Africa and Latin America have shown brisk progress with improving income levels and young populations in the market.
Experts predict that the global market for alcoholic beverages will grow at a compound annual growth rate (CAGR) of approximately 4.5% from 2023 to 2030, based on market segmentation. Some of the major drivers include:
1. Premiumization: A growing number of consumers are choosing to consume more expensive and crafted drinks, thereby enhancing the market value.
2. Urbanization: Projections show an increase in urban dwellers possessing higher disposable income, hence increasing consumption expenditure.
3. Innovation: The introduction of new products, particularly in the low- and no-alcohol category, is drawing consumers who are adopting a healthier lifestyle.
4. E-commerce: The e-commerce strategy has enhanced access to the market.
The alcoholic beverage industry encompasses the creation, distribution, and retailing of such ethanol-containing drinks. That means these products involve the brewing and, sometimes, distillation processes. The sector operates under strict regulations that seek to preserve quality and enable consumers to use the products responsibly.
1. Brewing Industry: Targets beer and craft beer breweries.
2. Winemaking Industry: Pertains to wine production, which involves the production of wines of market demand and the production of artisan and even natural wines.
3. Distilled Spirits Industry: Includes manufacturers of whiskey, vodka, rum, tequila, and gin.
4. RTDs and Low-Alcohol Beverages: Refers to ready-to-drink and low-alcohol or no-alcohol drinks.
1. Premiumization: The emergence of craft beers, fine spirits, and drinks made from exotic fruits.
2. E-commerce Growth: The development of more online platforms for product sales is underway.
3. Expansion of Offerings: Infusion of flavors, botanicals, and functional compounds.
4. Trend towards Health: Shift towards beverages that are healthy and promoting wellness.
5. Initiatives towards Sustainability: Introduction of eco-friendly packaging concepts.
• A Growing—Accompanied by Healthy Eating: There has been a surge in low-beverage options or sake, particularly with the Millennial and Generation Z ages.
• Environment: Enhancing the use of biosustainable packaging and promoting healthy, active, and functional products has led to a surge in green bubbles, as customers are increasingly drawn to perceived sustainable aspects.
• Technology: Advancements in technology, such as artificial intelligence and luminous marker systems for branding, are facilitating the development of products.
• Culture: Appreciating various regional cuisines filled with exotic ingredients is becoming mainstream globally.
1. According to product types: beer, wine, spirits, RTD, and non-alcoholic.
2. According to Distribution Channel Types: On-trade (pubs, restaurants) and off-trade (supermarkets, online shops).
3. According to Geography: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.
1. Anheuser-Busch InBev: A globally recognized brewer.
2. Diageo: Produces high-end spirits brands including Johnnie Walker and Smirnoff.
3. Pernod Ricard: This company primarily operates within the beverage and spirits industry.
4. Heineken N.V.: A significant player in the market of beers.
5. Constellation Brands: Recognized for its range of wines and handcrafted beers.